{{first_name}},

In about — *checks watch* — 5 minutes, your email inbox is going to transform into a full-blown psychological experiment.

Every brand whose email list you’ve ever accidentally signed up for is about to hit you with the BIG GUNS.

Urgency. Scarcity. FOMO. Psychological triggers. Emotional manipulation.

"This fluffy bathrobe will HEAL YOUR INNER CHILD."​
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Everything they can think of to get dopamine spiking so you feel like you need to buy NOW, NOW, NOW!

Before the price of that deodorant goes BACK UP FOUR WHOLE DOLLARS. 

It’s… exhausting. 
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(And makes your nervous system deserve financial compensation.) 

But guess what? You know what’s coming. You know how this works. ​
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So, right now, here’s my challenge to you:

Decide now that you don’t need every deal under the sun. ​
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(Because, duh, you do not. Why would you need all these things... this week?) 

.... and let your dopamine be reserved for the good stuff. 

For the three minutes each morning when your coffee is still piping hot.

For the moments your kids give you an unprompted hug without asking for a snag.

For the times you get to sit on the porch in the sun, like a houseplant.

For the first taste of the meal you made that really hit. (Mine last night.)

For the moment you suddenly feel like the woman you’ve been working so hard to return to.

For the second a tiny habit inside The Glow Wellness Club makes you think, “Damn… this feels like me again.” 😘

That kind of dopamine?​
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​Way better than the 5-second rush you get from an Amazon purchase, and way more meaningful than the little heartbeat jump you get from a random BOGO sale.

So, before the noise really begins, here’s your mission:

If you are going to shop next week, pick the things that will actually support you, simplify your load, or add something actually helpful to your life. 

(Not the things you only bought because a LAST CHANCE!!! email subject line yelled at you in CAPS LOCK.)
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And make a list, right now, of what those things might be. 

Maybe that’s joining The Glow Wellness Club. (And yes, the deal coming is borderline disrespectful in the best way.)

Maybe that's a new rice cooker, because yours has had clear scotch tape wrapped around an exposed electrical wire for the past year. 
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(THEORETICALLY.) 

Only you know what that’s going to be. 

And by that I mean you and you alone know what you need. 
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(That Black Friday email that reads like a discount mattress sale doesn’t know your life.)

Otherwise? Put the phone on your nightstand and go run around outside with your kids. Enjoy Thanksgiving leftovers in the fridge. Watch Dan in Real Life (my favorite non-holiday holiday movie.) Drink your coffee slowly (for once).

Basically, go live your life? 

Because, at the end of the day, you get to choose what you let in, what you buy, and what gets your attention.

And you deserve to choose the things that make you feel grounded, held, and quietly powerful.

If one of those things happens to be joining The Glow Wellness Club Membership, consider this your gentle nudge of approval.
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(And you already know I have something good coming.)

But whether you decide to shop or to sit this whole thing out, do it on purpose.

Don't let good marketing trick you into buying things you don't need.
Get what you have in mind, what you've planned for, what you'll use, and get out. 

Black Friday isn’t the boss of you. 

Here’s to better dopamine,

— Genta 🤍